Price and perhaps quality determines how chocolate is advertised.
Cadbury, who to this date still use slave labor in harvesting their beans, use happy families and sharing chocolate between friends as the theme of their advertisements.
But then, when your milk block is practically white chocolate you can afford to be cheap and there is little wonder people are willing to share with tasteless fools and children.
And tasteless children.
Expensive chocolate is romantic, practically loving or at worst friendly and also selfish.
A phrase sticks with me; "too good to share".
Hold on, I'll do the google search.
Looks like they pissed off some indians with that slogan too. War, chocolate, whatever.
Cadbury; you can do better.
Come to think of it.
Chocolate; you can do better.
And do your best not think about Rand when you watch TV.
If you watch TV.
Try not to watch TV.
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